Today, I went to 28 Bruton Street at Mayfair to visit the flagship store of the French brand Paul & Joe. This prestigious address is now the only one in London, the Sloane street and Floral street stores having been closed at the end of 2015 due to the redevelopment. Across its 220 m2, the store assembles the women’s and men’s collections as well as the younger Paul & Joe Sister line, eyewear and cosmetics. This post is all about the women’s collection. A follow-up post will cover Paul & Joe sister and the men’s collection.
FYI, Paul & Joe are the first names of the brand’s founder, Sophie Mechaly’s sons. Since the beginning, their signature style has been young, colourful, fancy and elegant. This year again, the Paul & Joe Spring/Summer is sheer delight with so many beautiful pieces suitable for vegans.
I don’t even know where to begin as everything is so gorgeous. Spring is in the air so let’s start with the dresses. They are numerous in cotton or viscose, printed or unicoloured, tailored for a loose fit silhouette.
I have selected 4 long dresses. From left, the printed dress paying tribute to summer is 97% cotton, 3% elastane, at £435; the camisole dress is 100% viscose at £361; the cloudy printed dress is 100% cotton at £387 and the so chic butterfly dress with a halter neck is 100% viscose at £409.
If you prefer wearing short little dresses, you will be spoilt for choice. From left, I have chosen the cloudy print in its short version. It’s as for its long sister made in cotton, at £383. The jacquard tunic is absolutely wonderful, 100% cotton at £208. The black and white versions of a 100% viscose dress available for £315. Some of the pieces displayed in store aren’t shown on the Paul and Joe’s website. However, you can find all of them on the Boutique 1 website.
I didn’t find any jumpsuits at Paul & Joe but I spotted a lovely playsuit, in cotton and linen, at £303.
Two things good to know for vegans especially when it comes to purchasing online: firstly, jeans and trousers don’t feature leather trade labels on their back. Secondly, the buttons of the skirts are all plastic. So you can mix and match them to suit your mood. The classic skinny jeans in cotton and elastane are £155, to be combined with a light cotton shirt between £100 and £200.
Paul & Joe’s women’s collection is full of skirts in cotton and viscose. I love the three below that can be worn with a coordinated top or jacket. On the left, a beige jacket inspired by the classic trench coat, a mix of cotton, viscose and elastane, at £403, with its military inspired skirt at £235. In the middle, a butterfly top and bottom 100% viscose, at £184 and £214. On the right, a short coat in stretch jacquard made in cotton, polyamide and polyester, £469, to be worn with a skirt at £244.
Spring is nearly here, but not totally yet, so for a breezy day you might still need a knitted sweater. The coral pink and white 70% cotton, 30% polyamide is £256 and the patterned blue 100% cotton at £201. If the cold of Winter still creeps in, the smart bomber in viscose at £411 or the military inspired coat in cotton at £433 would be perfect.
This is just an overview of the collection. I’ve not mentioned or checked everything. But definitively the Spring/Summer Paul & Joe women’s collection is full of beautiful and cruelty-free pieces. A brand that vegans can shop!
NB: As I don’t use make-up, I haven’t tested their beauty items. However, I have been told by the sales assistant that the Paul & Joe cosmetics are all certified cruelty-free!